The heart of the story ™

Michael Phelps

15 Articles

Thousands of seats were left empty yesterday at the 2012 London Olympics and the backlash from disgruntled fans swarmed Twitter as the public looked to point fingers at sponsors. #Emptyseats became a popular trend throughout...

no image

Olympic action: July 28

July 28, 2012

The Games were in full swing Saturday with soccer, swimming, tennis, and volleyball all getting underway. The day has brought upsets, disappointments, and drama so far, but it’s not over yet. Here are a few...


A big difference between the Summer Olympic Games and the Winter Olympic Games is the “skin factor.”  Winter Olympians (aside from the figure skaters) are wrapped from head to toe in lightweight synthetic fabrics designed...


London 2012: Swimming

July 12, 2012

Tell me about swimming: Swimming is one of the most popular events at the Summer Olympics, and it rewards a number of medals that reflect its popularity. Swimmers compete in 34 medal events (16 for...


Tell me about synchronized swimming: Michael Phelps and Ryan Lochte won’t be the only Olympic athletes making a splash in the pool this summer as they race down the lanes. Synchronized swimmers will also be...