Baltimore furniture company gives away $600,000 after Super Bowl promo
Thanks to a bizarre promotion by a furniture company in Balitmore, Gardiners Furniture gave away $600,000 in furniture for free.
They ran a promotion for the third year in a row stating that all furniture bought between Jan. 31 and 3 p.m. on gameday Sunday would be free if the Ravens scored a kickoff return for touchdown at the start of either half.
Now, that promotion has come back to bite them. The 108-yard touchdown scored by Ravens receiver Jacoby Jones during the Super Bowl just happened to be during the opening kickoff after halftime.
Since the owners thought this sort of play wouldn’t happen (they incorrectly thought it hadn’t happened in nearly 50 years), the marketing manager Kasee Lehrl said the store owners figured they were pretty safe. Luckily, they took out an insurance policy just in case.
Next time, the owners may consider doing a little more research. Just six years ago, Chicago Bears’ Devin Hester took the opening kickoff 92 yards for a score against the Indianapolis Colts in 2007.
Still, it seems Lehrl isn’t too devastated about the Ravens’ win and kickoff return.
“It’s great for the Ravens, great for our customers and great for Gardiners,” Lehrl said.